Binance Launches $40M WLFI Prize Pool for USD1 Holders
Binance is distributing $40M in WLFI tokens to USD1 holders from Jan 23 to Feb 20, 2026, with weekly rewards and bonus multipliers for active users.
Binance will distribute $40 million in World Liberty Financial (WLFI) tokens to users holding World Liberty Financial USD (USD1) on its platform, beginning January 23 at 00:00 UTC through February 20, 2026.
According to the announcement from Binance, eligible users can earn weekly rewards simply by holding USD1 in their Spot, Funding, Margin, or Futures accounts. The campaign structure incentivizes USD1 adoption across Binance's product suite while offering enhanced rewards for users who deploy the stablecoin as collateral.
The $40 million prize pool will be distributed in four weekly installments of $10 million each, with the first airdrop scheduled for February 2. Rewards will be calculated based on users' 7-day average qualifying balance, using hourly snapshots to determine holdings.
Enhanced Rewards for Active Users
Binance has structured the campaign to reward users who actively utilize USD1 within its ecosystem. Holdings deployed as collateral in Margin or Futures accounts receive a 1.2x bonus multiplier on rewards, creating a 20% advantage over passive spot holdings.
The reward calculation uses a variable APR model that factors in total qualifying balances across all participants. For example, a user holding 10,000 USD1 in Spot and 20,000 USD1 as Margin collateral with a 20% base APR and 24% boosted APR would earn approximately 130.41 USD worth of WLFI in the first week.
One notable restriction: borrowed USD1 does not qualify for rewards. Binance calculates qualifying balances as net assets (assets minus liabilities), meaning users who borrow USD1 through VIP loans or Margin accounts won't earn rewards on those borrowed amounts.
Distribution Mechanics
Rewards begin accruing from January 23, with distributions occurring every Friday at 18:00 UTC. WLFI tokens will be airdropped directly to users' Binance Spot accounts, with the token valued at its official Binance market price one day before each distribution.
Binance will take hourly snapshots of user balances, using the lowest USD1 balance captured each day as the qualifying balance for that 24-hour period. This means users must maintain consistent holdings throughout the campaign period to maximize rewards.
Geographic and Eligibility Restrictions
The campaign is not available globally. Users from over 30 countries and regions are excluded, including the United States, Canada, Japan, and most European Economic Area nations. The exclusions reflect regulatory constraints around stablecoin offerings, particularly MiCA requirements in the EEA.
All participants must complete KYC verification and maintain a minimum qualifying balance above 0.01 USD1 at snapshot times. Broker accounts are ineligible, and Binance reserves the right to disqualify users engaged in wash trading or other manipulative behavior.
A Broader Push for World Liberty Financial
The Binance USD1 rewards campaign follows closely on the heels of another major announcement from World Liberty Financial, signaling a broader push to expand the project’s visibility and institutional reach.
Earlier this week, World Liberty Financial co-founder Donald Trump Jr. unveiled the World Liberty Forum, an invitation-only gathering set to take place at Mar-a-Lago. The event is positioned as a closed-door forum for a select group of global leaders across finance, technology, sports, and government to discuss the future of financial systems and emerging technologies.
Bart Hillerich
According to organizers, the World Liberty Forum will prioritize unscripted, off-the-record discussions rather than formal panels or keynote addresses. Confirmed participants include David Solomon, Gianni Infantino, and Jacob Helberg, among others.
Taken together, the Binance USD1 incentive campaign and the launch of the World Liberty Forum suggest a coordinated effort to pair user-level stablecoin adoption with high-profile institutional and policy-oriented engagement, as World Liberty Financial continues to position USD1 and WLFI within the global financial conversation.
